Otak × ChangeEngine

Powering People Programs at Scale.

Overview

Powering People Programs.

ChangeEngine fuels timely, branded touchpoints that matter most — driving engagement through automated, data-driven programs. ChangeEngine connects to employee data to manage and track communications at scale.

67
Comms Published
7,133
Comms Sent
26
Active Recurring Comms
82%
Overall Open Rate
100%
Open Rate — Anniversaries
92%
Open Rate — Onboarding
90%
Open Rate — Birthdays
Design

Design for Brand Scale.

ChangeEngine has produce 60+ unique assets: benefits booklets, career growth toolkits, safety and employee handbooks, leave packets, job description templates, TA brochures, total rewards statements, and more — built for scale.

60+Unique Assets
Collection of Otak branded guides, handbooks, and toolkits designed with ChangeEngine
Culture

Enhancing Culture and Celebrating special life milestones

Recognition and milestones amplified with modern tools.

Kudos with Impact and Modern RewardsKudos with Impact and Modern RewardsKudos with Impact and Modern Rewards

Kudos with Impact and Modern Rewards

Our refreshed co-worker kudos program now includes e-gift cards, enabling timely, meaningful appreciation at scale. Personalized touchpoints increase motivation while maintaining fairness, transparency, and alignment to Otak's values.

Swag, Stories & Brand ExperiencesSwag, Stories & Brand ExperiencesSwag, Stories & Brand ExperiencesSwag, Stories & Brand ExperiencesSwag, Stories & Brand Experiences

Swag, Stories & Brand Experiences

We launched a new swag store, created baby and onboarding swag packs, and produced a brand video to support internal and external storytelling — advancing consistency, professionalism, and connection across every employee moment.

Visit Otak's Swag Store
Automation

Diving into Otak's Automated Communications.

A comprehensive suite of automated touchpoints that ensure every employee receives the right message at the right time.

  • Day 0

    Welcome: What to Expect (Start Date)

  • Day 1

    Getting Started Resources

  • Day 2

    Payroll and Benefits

  • Day 4

    Onboarding Survey

  • Day 7

    LMS Online Training

  • Day 10

    Swag Shop

  • Day 14

    Personal Expense Reimbursement

  • Day 20

    Work Schedule Form

  • Day 28

    30 Day Check In with People Services

  • Day 42

    Benefits Resources and ID Cards

  • Day 50

    SharePoint: Committees & Corp Groups

  • Day 60

    Glassdoor & Indeed Review Request

  • Day 168

    6 Month Check-in

  • Ongoing

    Bonuses / Gift Cards

Hubs

Otak's AI-Enabled Hubs.

Dedicated destinations that bring policies, growth, and support together in one place for every Otak employee. These hubs are key to reducing repetitive questions coming to HR by an estimated 40% or more, freeing up capacity for the strategic aspects of our role.

Why these hubs matter

One trusted home for every Otak moment.

  • Always-on self-service. Employees find handbook answers, safety guidance, career paths, and HR help in seconds — no more digging through inboxes or shared drives.

  • Consistent, on-brand experience. Every hub shares Otak's voice, look, and tone, reinforcing culture at every touchpoint.

  • Reduced load on People & HR. Repeat questions get answered by the hubs and HR Agent, freeing the People team for higher-impact work.

  • Better adoption of programs. Career growth, benefits, and policies live where employees already go — driving engagement and accountability.

  • Measurable engagement. Built-in analytics show what employees read, search, and act on — so content keeps improving.

Built with a Forward Deployed Engineer

How an FDE turns content into living hubs.

Each hub is more than a microsite — it's a custom product shaped to Otak's data, workflows, and brand. A ChangeEngine Forward Deployed Engineer embeds with the People team to design, build, and iterate on each experience.

  • Scopes with HR, not for HR. Sits with Otak's team to translate policies, career frameworks, and HR processes into clear, interactive experiences.

  • Wires hubs to live data. Connects HRIS, LMS, and SharePoint so handbooks, roles, and resources stay current automatically.

  • Builds the HR Agent's brain. Trains the assistant on Otak's policies and tone, with guardrails for sensitive topics and escalation paths to People Ops.

  • Ships fast, then iterates. Launches a working hub in weeks — then tunes content, search, and flows based on real employee behavior.

  • Measures what matters. Stands up analytics dashboards so Otak can see adoption, deflection, and ROI at a glance.

What's next

Opportunities.

Expand what's possible with Otak × ChangeEngine.

Listen Module

Capture real-time employee sentiment using pulse surveys, polls, and feedback forms to enhance two-way engagement and understand employee experiences better.

Use cases
Monthly surveysPost-training feedbackLeadership follow-upsCulture assessments
Why it matters

Organizations often find it challenging to gather timely feedback. Continuous sentiment measurement is more effective than annual surveys.

  • Enables data-driven decisions for HR and leadership
  • Identifies employee concerns early
  • Boosts employee trust through visible feedback loops

2-Way SMS

Real-time text messaging facilitates direct communication with employees, especially frontline and deskless workers, enabling instant responses.

Use cases
Open Enrollment remindersShift updatesEvent confirmationsSafety alertsManager check-insRecruiting contacts
Why it matters

SMS provides better visibility for urgent communications — ensuring critical updates reach employees.

  • Increased program participation
  • Faster response times
  • Enhanced reach with distributed teams
  • Higher engagement in initiatives